Hi. I'm Danielle MacInnis, the owner of MacInnis Marketing and the editor of this blog. My strength has always been to think like a customer. Even as a little kid I have always shown deep empathy for others. Now I use this customer insight to help small businesses create practical online marketing strategies that work. My secret sauce is simple. Using this customer centric approach and my 20 years experience in sales and marketing, I take what is in your head, add my expertise to create a system to assist you make better marketing decisions, attract a regular stream of ideal customers and create a brand that your employees and customers will love! This blog hopes to give small businesses, like you, some great information to make your business more successful at sales and marketing, particularly in the online space! Thanks for visiting and I hope you join the conversation.
Research snapshot This report is about the Pulse of Small and Medium Businesses in the US. Business owners that followed these best practices had 59.4% greater odds of re aching their profit targets. 1. A written vision for your business and how you will act when you are interacting with customers. 2. A clear set [...]
In the last 2 days I have had a number of enquiries about 2nd generation websites. You know you have been there, done one and now are looking for an upgrade. What has really disappointed me is many small businesses have been riped off by website developers because as a small business you really don’t [...]
The books that are changing my perception of customer engagement and the customer journey at the moment. I am reading 8 different books at the moment and three on audible. To learn more visit my podcast or Books page of my website for reviews or commentary. My latest Strategic Service Design Video. Love your [...]
Kristin Zhivago started as a teacher like me but when she finished her teaching degree there was little in the way of positions. Lucky for us she invested her time in sales and marketing and has spent her career seeking out customer insights by interviewing customers for organisations. Kristin is the author of the RoadMap [...]
Many small businesses choose to differentiate themselves on the basis of their service. I get it and it is a worthwhile ambition. Where it falls apart is in the communication and the execution of this vision. John DiJulius in his book What’s the Secret gives us a formular to follow to create a service that [...]
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