Hi. I'm Danielle MacInnis, the owner of MacInnis Marketing and the editor of this blog. My strength has always been to think like a customer. Even as a little kid I have always shown deep empathy for others. Now I use this customer insight to help small businesses create practical online marketing strategies that work. My secret sauce is simple. Using this customer centric approach and my 20 years experience in sales and marketing, I take what is in your head, add my expertise to create a system to assist you make better marketing decisions, attract a regular stream of ideal customers and create a brand that your employees and customers will love! This blog hopes to give small businesses, like you, some great information to make your business more successful at sales and marketing, particularly in the online space! Thanks for visiting and I hope you join the conversation.
Hubspot have this great tool to measure the value of your organic search, called the Search Grader. I put this site into it and here is what I discovered: Basically the articles that I have been creating and the key words I have used have is generating a monthly organic traffic value of $156! [...]
Small businesses have started to build their social media profiles engaging with Facebook, LinkedIn and Twitter. I wanted to look at how social media is evolving as a marketing tool and why small business need to map out a social media strategy in this blog post. Early days 1. Some small businesses still have [...]
I went to see Simon Sinek last week at the Business Chick’s breakfast seminar which focused on Simon’s philosophy: Start with why? While I really love Simon’s approach to clarifying “why you got into business” and the purpose behind why we do things (or what he calls the Golden Circle – why how, what), I [...]
Even though I have been practicing as a marketer for over 20 years it has taken me a while to really value the benefit of not trying to be all things to many people. In marketing the key objective is to provide a product and or service to a particular person. The more specific you [...]
As a small business you must have noticed the advertising you always depended on to make the phone ring is not working as effectively as it use to. As more and more customers look online for Local businesses it is becoming critical to be where your customers are. The new mediums to reach customers are: [...]
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