Hi. I'm Danielle MacInnis, the owner of MacInnis Marketing and the editor of this blog. My strength has always been to think like a customer. Even as a little kid I have always shown deep empathy for others. Now I use this customer insight to help small businesses create practical online marketing strategies that work. My secret sauce is simple. Using this customer centric approach and my 20 years experience in sales and marketing, I take what is in your head, add my expertise to create a system to assist you make better marketing decisions, attract a regular stream of ideal customers and create a brand that your employees and customers will love! This blog hopes to give small businesses, like you, some great information to make your business more successful at sales and marketing, particularly in the online space! Hey, why not click on The Marketing Critic and get a review of your online strategy today! Thanks for visiting and I hope you join the conversation.
Small businesses now get it. They need to capture potential customers that come to their website. They get that they need to have a series of touch points before they convert that lead into a customer. How to capture that lead with relevant content often becomes the stumbling block. What do I have that I [...]
As a small business owner and a marketing consultant who has left the rat race for running my own practice as a freelancer my top ideas before you ditch you day job are: You might feel overwhelmed by choices but don’t panic. Most choices can wait. 1.Start with a plan of what you are hoping [...]
Is your business sucking the life out of you?What are your goals for 2012 as a small business owner? There is something about the comfort of an old t-shirt as p.js or a nice pair of warm socks that keeps you turning back for things of comfort. I guess the same can be said for [...]
As I walked along the beach on our summer holiday I had some time to reflect on the past year. As a small business owner, I have grown my businesses significantly, but at what cost? I now realise that that balance between life and work is so precarious as a small business because you never really [...]
A great new tool called Onepager is awesome for small businesses who need to get a web presence fast. Check it out at Onepagerapp.com. I created this website in 10 minutes. It is ideal for micro businesses or a sole trader to get a web presence fast and at little cost. Onepager Introductory Video from [...]
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