Danielle refers to herself as Dan. She is an energetic and creative person with heaps of ideas. Throughout her career as marketing manager and product manager Dan was quickly identified as a high achiever and team player.
Working for companies like Hewlett-Packard as a product manager and DeIfin Property Group, as a marketing manager, Dan has honed her strategic marketing skills over 15 years in these large corporation. Feeling frustrated that really good ideas and customer insight was not able to be implemented easily in a large corporate, Dan decided to start her own business MacInnis Marketing in 2006.
By starting a small business from scratch and having 15 years of experience working for large companies, Danielle has developed some unique skills as a marketing consultant. Being able to see how important the strategy and big picture is, whilst balancing this with real actionable practical plans. “Marketing is all about creating customers that know, like and trust you. To do this you really have to take the time to understand your customers and their needs, show them empathy and the rest will fall into place.”
Dan’s biggest asset has always been to think like a customer. This empathy for the customer has created insightful marketing strategy.
Dan now works with CEOs of small businesses helping them make better business decisions, build better teams and brands. She mentors as part of the Australian Women Mentoring Network and does her own podcast to help small businesses with their marketing effort. Dan has also written and online small business marketing training module which is currently offered for free.
Dan qualifications:
- Certified Practicing Marketer with the AIM
- Social Media Expert Certified with Hubspot
- Expert journalist with Ezine Articles.
- Expert facilitator for creating awesome teams with 360 facilitation certification
Dan is available for key note presentations or interactive workshops on the following topics
- Social media and how to leverage it as a small business
- How to create a practical effective marketing plan as a small business
- How to have the best leadership team.
To make an enquiry call Dan on 0400507037 or email danielle@macinnismarketing.com.au
Dan’s build her company’s brand on the same values that she holds dearly.
Our Values
- Integrity and Professionalism - being honest, independent and transparent in delivering you with the best marketing solution for your business.
- Passion for customers - being thoughtful by putting your needs first. By being personally invested by ensuring we deliver great value for your marketing dollar investment.
- Innovation and IT - keeping abreast of current marketing IT solutions and identifying the most affordable and suitable marketing technology for your small business.
- Sharing Knowledge - educating and communicating marketing information with you to improve your marketing knowledge and skill base.
- Creativity and fun - brainstorming, thinking outside the square, enjoying the process and constantly collecting great ideas for marketing in small business.
- Try to use the pay it forward principals -It begins with doing a favour for another person– without any expectation of being paid back.
Dan’s Value proposition for her clients
The pain we solve
Let’s face it as a small business owner you are so busy doing the business, that you don’t have the headspace or the time to think strategically it! If you do have a business plan, it in your head. This creates stress and anxiety because very often you know what you should be doing but are not sure how to go about it or don’t have the resources to do it!
The best solution
Small businesses should be looking at how to grow strategically to protect their business for long term and this requires time, energy, expense, expertise and the headspace.
Why we are the best at what we do
We are experts in strategically planning for small businesses. We take what is in your head and add our experience in sales and marketing and ensure we have a practical, actionable plan that helps you run your business more effectively. We give you the headspace back, tell it like it is, to hold you accountable, and are a great sounding board to ensure all your great ideas are given the time and development they deserve to make a real difference to your bottom line. As a small business like you, we choose our partners carefully pride ourselves on delivering real value
Our value proposition:
We work with business managers like you to put in place a system that helps you make better business decisions, attract a regular stream of ideal customers, create a brand that your employees and customers will love.
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Danielle’s Mobile: +61400507037
Email: danielle@macinnismarketing.com.au
Skype: danmac30
Linkedin:danmac30
Twitter:danmac30
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