Lead Generation content
Lead generation content is the new way to gain leads into your pipeline. It is about earning trust by giving prospects a taste of your service or product offering.
Here are some good examples of lead generation content I have come across in the past week. See how you might apply these ideas to your small business. Love to hear about your lead generation content.
Harris Scarf had a used a recipe as a lead generation tool and it also advertises their new frypans.
Home Improvement Pages has launched a competition to build a Inspirational Board from its viewers. Very clever as it will also enable people to socially share ideas and build the popularity of the board like Houzz.
Top Tips from Hinge Marketing
Key Takeaways for a Content Marketing Strategy
For a website to serve as an effective hub for a content marketing strategy, it should include:
- free content that focuses on the client’s interests, not the firm’s story;
- a regularly updated blog that helps potential clients appreciate the expertise of the firm;
- search engine optimized (SEO) terms that improve the site’s chance of being included in search results;
- a “Library” or “Resource Center” made up of higher-value content that users receive in exchange for contact information;
- calls to action that encourage visitors to exchange their email address for valuable content; and
- easy-to-use forms that allow users to provide information without frustration.
