29 August 2011 9 Comments

Optimising your press release for SEO

Why do you want to optimise your press release?
1. It can rank highly in google and other search engines
2. This can increase links to your site and website visibility

Keys to remember in optimising your press release:
1. Identify the press release target audience and goal. This will help focus the key words.
2. Know your audience’s pain points will boost your changes of getting found on search queries
3. Do your key word research. You can use Google key word research tool for this.
4. Use these key words in the heading, subject summary and throughout the article
5.Don’t over do it so it sounds unnatural.
6.Add keyword rich links and a landing page to your site.
7.Add relevant multimedia as this increases click through rates
8. Use the social book marketing ie twitter, faceboook to increase the drive to your release
9. Keep your release easy to read and brief

10. Submit it to PRwire and other pr services online.

9 Responses to “Optimising your press release for SEO”

  1. Phoebe Clarke 9 July 2010 at 10:07 pm #

    I really want to learn about Book Marketing but i have no talent for writing.~.’

  2. danmac30 11 July 2010 at 7:49 am #

    Hi Phoebe, try this urlhttp://tribalauthor.com/. Might give you the start you need. Good luck!

  3. Brianna Lee 13 July 2010 at 1:08 am #

    book marketing offline is quite time consuming but if we talk about online book marketing, it is a different story-,”

  4. Maria Rogers 30 July 2010 at 3:19 am #

    SEO marketing is always the best thing to do if you want to market products on the internet.-’

  5. Caden Alexander 30 August 2010 at 3:55 am #

    i am quite new to book marketing and i have to master that stuff too,`*

  6. Leah Perez 28 September 2010 at 1:37 pm #

    SEO marketing helps a lot in introducing new products on the market”‘:

  7. Gastrointestinal Problems : 25 October 2010 at 5:10 pm #

    seo marketing takes some time compared to viral marketing but seo marketing drives continous potential customers over a long pe`*.

  8. Hubert Toppa 17 July 2011 at 6:52 am #

    Amazing post, many thanks, I am going to save at this point you!


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